BTW – By The Way By NOOR KHAN DESIGN STUDIO

This retail store has been designed keeping in mind the aesthetic of the brand. Since the product design is based on a fusion of eastern and western wear giving a vibrant and colourful look, the store has been kept minimal in terms of colour so the focus is always on the product rather than the architecture/interior. All the design elements are in black and white so that the product can be emphasized and displayed in a clutter-free manner. The form of the fixtures allows maximum display in minimum space. each fixture was designed keeping in mind the product range of the brand. Each fixture is multifunctional, can display garments vertically and horizontally.

This retail store has been designed keeping in mind the aesthetic of the brand. Since the product design is based on a fusion of eastern and western wear giving a vibrant and colourful look, the store has been kept minimal in terms of colour so the focus is always on the product rather than the architecture/interior. All the design elements are in black and white so that the product can be emphasized and displayed in a clutter-free manner. The form of the fixtures allows maximum display in minimum space. each fixture was designed keeping in mind the product range of the brand. Each fixture is multifunctional, can display garments vertically and horizontally.

Undertaking

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