THINK PVC |RETAIL by Coalesce design

Overview

Built from inception to completion, the entire retail methodology revolves around a space that educates users through a journey, enabling them to experience the products; an opportunity to try, test and experiment. The showroom materializes into a platform that elevates the product perception.
| The Experience
Not purely retail, the showroom is designed to transcend into an artistic exploration intertwining the design of space and the properties of PVC products.
Breaking down the journey of the user in a way that demonstrates PVC and its properties creatively, we attempted to challenge the traditional notion of a showroom in the layout of the space and create “situation based”, interactive displays. Effectively educating the user through four zones: - Education - Product Awareness - Application – Culmination
| The Elevation
Leveraging the facade as a canvas to exhibit the product, the display footprint is a celebration of the material itself. Transcending beautifully from day to night, it gives maximum visibility to the passerby, specially the homeowners and architectural fraternity visiting the neighbouring stores.

Undertaking

All the information of the project is curated through architectural studios. Banjaiga holds no responsibility for the content of the project.
Copyright of Banjaiga 2017-2025. Not to be reproduced without consent.